This Privacy Policy explains how Pulsent OÜ (Pulsent, we, us, or our) collects, uses, stores, and shares your personal data when you use our website at pulsent.io and our competitor social media intelligence platform (collectively, the Service). Please read this policy carefully to understand how we process your personal data.

This policy should be read alongside our Terms of Service.

1. Who We Are and How to Contact Us

pulsent.io is operated by Pulsent OÜ, a company registered in Estonia (registry code 17591169), with its registered address at Telliskivi tn 57, Põhja-Tallinna linnaosa, 10412 Tallinn, Harju maakond, Estonia. Pulsent OÜ is the controller of your personal data. For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us at:

Email: sa@pulsent.io
Website: pulsent.io

2. Information We Collect

2.1 Information You Provide Directly

When you create an account or use the Service, you provide us with:
- Email address and password (required to create and access your account)
- Name (optional, used to personalise your account)
- Payment information — collected and processed by our payment processor. We do not store your full card details on our systems
- Competitor brand handles and platforms you choose to track
- Alert preference settings (spike threshold, notification frequency)

If you join our waitlist, you provide us with your email address.

Your email address, password, and payment information are required to create an account and subscribe. Without them we cannot provide the Service. All other information is optional.

2.2 Information Collected Automatically

When you access the Service, our hosting and infrastructure providers automatically record certain technical information in server logs:
- IP address
- Browser type, operating system, and device type
- Pages and resources requested, and the referring URL
- Error logs and performance data

We also record how you use features within your account, such as brands tracked and tokens used, to provide the Service and enforce plan limits. See Section 6 for how we use cookies.

2.3 Information About Tracked Social Media Accounts

The Service retrieves publicly available data (posts, engagement metrics such as like and comment counts, and profile information) from social media platforms through our licensed data providers, for the accounts our customers choose to track. We do not collect the content of comments or the identities of commenters. This data mostly concerns businesses and brands. Where a tracked account belongs to an individual (for example, a creator or public figure), it may include their name, username, profile information, and public posts.

Pulsent OÜ is the controller of this data. We process it on the basis of our legitimate interests, and those of our customers, in analysing publicly available social media activity for market and competitor research. We retain it for up to 90 days of history.

If your public account is tracked through the Service: this applies to you even if you are not a Pulsent customer. You can ask us what data we hold about you, ask us to delete it, or object to us collecting it. If you object, we will stop collecting data from your account unless we have compelling legitimate grounds to continue. To make a request, email sa@pulsent.io and tell us which account is yours.

2.4 Billing and Transaction Data

We retain records of your subscription status, billing history, and transaction identifiers. Full payment card details are handled exclusively by our payment processor and are not stored on Pulsent systems. We receive and store only tokenised payment references and billing status information from our payment processor.

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Providing and Operating the Service

- Creating and managing your account
- Processing your subscription and payments
- Fetching and displaying competitor social media data for the brands you track
- Sending spike alert emails and digest notifications based on your settings
- Tracking your token usage and enforcing plan limits

3.2 Communications

- Sending transactional emails — account confirmation, payment receipts, trial expiry warnings, spike alerts
- Responding to your support enquiries
- Notifying you of material changes to these policies or the Service

If you are a customer, we may also send you occasional emails about new Pulsent features and similar services. If you joined our waitlist, we will email you about the launch of the Service and related updates. You can unsubscribe at any time using the link in each email or by contacting us at sa@pulsent.io. Unsubscribing does not affect transactional emails such as receipts and alerts.

3.3 Improving the Service

- Analysing usage patterns to improve features and user experience
- Diagnosing and fixing technical issues
- Understanding which features are most and least used

3.4 Legal and Security

- Complying with applicable laws and legal obligations
- Detecting and preventing fraud, abuse, and security incidents
- Enforcing our Terms of Service

3.5 Legal Basis for Processing (for EEA/UK Users)

If you are located in the European Economic Area or United Kingdom, we process your personal data on the following legal bases:
- Contract performance — creating and managing your account, processing subscriptions and payments, fetching competitor data, sending alerts and transactional emails, and responding to support enquiries (Sections 3.1 and 3.2)
- Legitimate interests — improving the Service, diagnosing technical issues, detecting fraud, abuse, and security incidents (Sections 3.3 and 3.4), and emailing customers about similar Pulsent features and services (Section 3.2). Our interest is in operating a secure and useful Service, and we rely on it only where it is not overridden by your rights and interests
- Legal obligation — retaining billing and transaction records as required by accounting and tax law, and responding to lawful requests from authorities
- Consent — waitlist emails and any other communications you have signed up for. You can withdraw consent at any time by unsubscribing

3.6 Automated Decision-Making

We do not make decisions about you based solely on automated processing that produce legal effects concerning you or similarly significantly affect you.

4. How We Share Your Information

We do not sell your personal data. We share your information only in the following limited circumstances:

4.1 Service Providers

We share data with trusted third-party service providers who help us operate the Service. Each provider receives only the data necessary for their specific function:

- Database, infrastructure, and authentication providers — store your account data and tracked brand data.
- Payment processors — process subscription payments. They receive your email address and payment details. Our payment processors are certified to the Payment Card Industry Data Security Standard (PCI DSS).
- Email delivery providers — send transactional and service emails. They receive your email address and the content of the emails we send you.
- Licensed social media data providers — receive the competitor handles you choose to track in order to retrieve their public post data.
- Hosting and content delivery providers — host the Service and process request logs.

All service providers are contractually required to protect your data and may only use it for the purposes we specify. You can request a list of the service providers we currently use by contacting us at sa@pulsent.io.

4.2 Legal Requirements

We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe in good faith that such disclosure is necessary to protect the rights, property, or safety of Pulsent, our users, or others.

4.3 Business Transfers

If Pulsent is involved in a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction. We will notify you by email or prominent notice on the Service before your data is transferred and becomes subject to a different privacy policy.

5. Data Retention

We retain your personal data for as long as necessary to provide the Service and fulfil the purposes described in this policy. Specific retention periods are as follows:

- Account data (name, email, preferences) and tracked brands — retained for the duration of your account and deleted immediately when you delete your account
- Social media post data (competitor content you track) — retained for up to 90 days of history while your account is active, and deleted immediately when you delete your account
- Billing and transaction records — retained for 7 years to comply with accounting and tax obligations
- Waitlist email addresses — retained until you unsubscribe or ask us to remove them
- Email delivery logs — retained for 30 days
- Technical and access logs — retained for 90 days

You can delete your account and associated data at any time using the delete account function in Settings, or by contacting us at sa@pulsent.io. Deletion through Settings takes effect immediately. We will complete requests made by email within one month. Copies of deleted data may remain in our providers' routine backups for a limited period until those backups are overwritten, and billing records are kept as required by law.

6. Cookies and Tracking Technologies

We use cookies and similar technologies, such as your browser's local storage, only to operate the Service. Cookies are small text files stored on your device.

We use the following:
- Essential cookies and storage — required for the Service to function (authentication session, security). These cannot be disabled.
- Preference storage — remembers settings you choose, such as your theme.

We do not use analytics, advertising, or third-party tracking cookies. You can clear cookies and local storage through your browser settings, but this will sign you out and reset your preferences.

7. International Data Transfers

Pulsent OÜ is based in Estonia, within the European Economic Area (EEA). Some of our service providers process data on servers located outside the EEA. Currently, our primary database is hosted in South Korea, and our hosting, payment, and email delivery providers may process data in the United States.

Where personal data is transferred outside the EEA, we rely on one of the following safeguards:
- An adequacy decision of the European Commission, such as the decision for the Republic of Korea, or the EU–US Data Privacy Framework where the recipient is certified under it
- Standard Contractual Clauses approved by the European Commission, together with additional measures where needed

You may request more information about these safeguards by contacting us at sa@pulsent.io.

8. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal data:

- Access — request a copy of the personal data we hold about you
- Correction — request that we correct inaccurate or incomplete data
- Deletion — request that we delete your personal data, subject to legal retention requirements
- Restriction — request that we restrict processing of your data in certain circumstances
- Portability — request your data in a structured, machine-readable format
- Objection — object to processing based on legitimate interests
- Withdrawal of consent — where processing is based on consent, withdraw it at any time

To exercise any of these rights, contact us at sa@pulsent.io. We will respond within one month of receiving your request. For complex or numerous requests, we may extend this by up to two further months, and we will tell you if we do. We may need to verify your identity before processing your request.

If you believe we have not handled your personal data lawfully, you have the right to lodge a complaint with a data protection authority. Our lead supervisory authority is the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon, www.aki.ee). You may also complain to the authority in the country where you live or work.

9. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These measures include:
- Encryption of data in transit using TLS
- Encrypted storage for sensitive account data
- Access controls limiting who within our organisation can access personal data
- Regular review of our security practices

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal data, we cannot guarantee its absolute security. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and relevant authorities as required by applicable law.

10. Children's Privacy

The Service is not directed at children under the age of 18. We do not knowingly collect personal data from anyone under 18. If you believe we have inadvertently collected data from a child, please contact us immediately at sa@pulsent.io and we will take steps to delete that information promptly.

11. Third-Party Links

The Service may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to read their privacy policies before providing any personal data to them.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes — for example, processing your data for new purposes or sharing it with new categories of recipients — we will notify you by email or through a prominent notice in the Service before the changes take effect, and where required by law we will ask for your consent. Minor changes take effect when we update the date at the top of this policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us at:

Pulsent OÜ
Telliskivi tn 57, 10412 Tallinn, Estonia
sa@pulsent.io
pulsent.io

These Terms of Service govern your access to and use of the Pulsent platform, including the website at pulsent.io and all related services (collectively, the Service), operated by Pulsent OÜ, a company registered in Estonia (registry code 17591169), with its registered address at Telliskivi tn 57, 10412 Tallinn, Estonia (Pulsent, we, us, or our). By creating an account or using the Service, you agree to be bound by these Terms. If you do not agree, do not use the Service.

1. Eligibility

You must be at least 18 years old and capable of entering into a binding contract to use the Service. By using Pulsent, you represent and warrant that you meet these requirements. If you are using the Service on behalf of a company or other legal entity, you represent that you have the authority to bind that entity to these Terms.

2. Account Registration

To access the Service, you must create an account by providing a valid email address and password. You are responsible for:
– Maintaining the confidentiality of your account credentials
– All activity that occurs under your account
– Notifying us immediately at sa@pulsent.io if you suspect unauthorized access to your account

We reserve the right to suspend or terminate accounts that we reasonably believe have been compromised or used in violation of these Terms.

3. Subscription, Billing, and Payment

3.1 Free Trial

New accounts receive a 15-day free trial. A valid credit card is required at signup. You will not be charged during the trial period. If you cancel before the trial ends, you will not be charged.

3.2 Subscription

After the trial period, your subscription automatically converts to the paid plan you selected, at the price shown on our pricing page and at checkout, unless you cancel before the trial ends. Subscriptions are billed monthly on the anniversary of your conversion date.

3.3 Payment

Payments are processed by our third-party payment processor. By providing your payment information, you authorize us to charge your payment method on a recurring monthly basis. All fees are exclusive of applicable taxes, which will be added where required by law.

3.4 Failed Payments

If a payment fails, we will retry the charge according to our payment processor's standard retry schedule. If payment cannot be collected after reasonable attempts, your account may be suspended until outstanding amounts are settled.

3.5 Cancellation

You may cancel your subscription at any time through Settings → Plan → Cancel subscription, or by contacting us at sa@pulsent.io. Cancellation takes effect at the end of your current billing period. You will retain access to the Service until that date. We do not provide prorated refunds for partial months.

3.6 Refunds

All fees are non-refundable except where required by applicable law or at our sole discretion. If you believe you have been charged in error, contact us at sa@pulsent.io within 14 days of the charge.

3.7 Price Changes

We reserve the right to change our pricing with 30 days' written notice sent to your registered email address. Your continued use of the Service after the notice period constitutes acceptance of the new pricing.

4. Permitted Use

Subject to these Terms and payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for your internal business purposes.

You may not:
– Use the Service for any unlawful purpose or in violation of any applicable law or regulation
– Attempt to gain unauthorized access to any part of the Service or its related systems
– Reverse engineer, decompile, or attempt to extract the source code of the Service
– Resell, sublicense, or otherwise make the Service available to third parties without our written consent
– Use the Service to collect or store data in violation of any third party's terms of service or privacy rights
– Engage in any activity that disrupts or interferes with the proper functioning of the Service
– Use automated means to access the Service in a manner that exceeds normal usage patterns

5. The Service and Data

5.1 Social Media Data

Pulsent provides competitor social media intelligence by retrieving publicly available data from third-party social media platforms through licensed data providers. We do not guarantee the accuracy, completeness, or timeliness of this data, as it is subject to the availability and limitations of our data providers and the respective social media platforms.

5.2 Data Refresh

The Service provides manual data refresh functionality subject to your monthly token allocation. Token usage is displayed in your account settings. We do not guarantee that refresh requests will always succeed, as availability depends on our data providers and the social media platforms. Tokens are only used for successful refreshes. Failed refresh requests do not count toward your monthly allocation.

5.3 Alerts

Spike alert emails are sent based on the threshold you configure in your account settings. Delivery of alert emails depends on third-party email delivery services and cannot be guaranteed in all circumstances.

5.4 Service Availability

We aim to provide a reliable service but do not guarantee uninterrupted or error-free access. The Service may be temporarily unavailable due to maintenance, updates, or circumstances beyond our control. We will endeavor to provide advance notice of planned maintenance where possible.

6. Your Data and Privacy

Your use of the Service is also governed by our Privacy Policy, which is incorporated into these Terms by reference. By using the Service, you consent to the collection and use of your information as described in the Privacy Policy.

You retain ownership of any data you provide to us. By using the Service, you grant us a limited license to process your data solely for the purpose of providing the Service to you.

7. Intellectual Property

The Service, including all software, designs, text, graphics, logos, and other content, is owned by Pulsent and protected by copyright, trademark, and other applicable intellectual property laws. These Terms do not grant you any rights to use our trademarks, logos, or brand elements without our prior written consent.

You may not reproduce, distribute, modify, or create derivative works of any part of the Service without our explicit written permission.

8. Third-Party Services

The Service integrates with and relies on third-party services, including payment processing, infrastructure, hosting, email delivery, and licensed social media data providers. Your use of the Service may be subject to the terms and policies of these third parties. We are not responsible for the practices or content of any third-party services.

9. Termination

9.1 By You

You may close your account at any time through your account settings or by contacting us at sa@pulsent.io.

9.2 By Us

We may suspend or terminate your account and access to the Service immediately, without prior notice or liability, if:
– You breach any provision of these Terms
– We are required to do so by law
– We reasonably determine that your use of the Service creates legal, reputational, or security risk

9.3 Effect of Termination

Upon termination, your right to access the Service ceases immediately. We may delete your account data after a reasonable retention period in accordance with our Privacy Policy. Provisions of these Terms that by their nature should survive termination will remain in effect, including sections on intellectual property, disclaimers, limitation of liability, and governing law.

10. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. WE DO NOT WARRANT THE ACCURACY, COMPLETENESS, OR USEFULNESS OF ANY DATA OR INFORMATION OBTAINED THROUGH THE SERVICE.

11. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, PULSENT AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, LOSS OF DATA, LOSS OF GOODWILL, OR BUSINESS INTERRUPTION, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF OR INABILITY TO USE THE SERVICE, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

IN NO EVENT SHALL OUR TOTAL LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID TO US IN THE TWELVE MONTHS PRECEDING THE CLAIM, OR (B) €100 EUR.

SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN WARRANTIES OR LIABILITY, SO SOME OF THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU.

12. Indemnification

You agree to indemnify, defend, and hold harmless Pulsent and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses, including reasonable legal fees, arising out of or in any way connected with your access to or use of the Service, your violation of these Terms, or your violation of any rights of a third party.

13. Governing Law and Disputes

These Terms shall be governed by and construed in accordance with the laws of the Republic of Estonia, without regard to its conflict of law provisions. Any dispute arising out of or relating to these Terms or the Service that cannot be resolved informally shall be subject to the exclusive jurisdiction of Harju County Court (Harju Maakohus) in Tallinn, Estonia. If you use the Service as a consumer, nothing in this section deprives you of the protection of the mandatory laws of your country of residence.

We encourage you to contact us first at sa@pulsent.io to resolve any concerns before initiating formal proceedings.

14. Changes to These Terms

We reserve the right to modify these Terms at any time. If we make material changes, we will notify you by email at your registered address at least 14 days before the changes take effect. Your continued use of the Service after the effective date of the revised Terms constitutes your acceptance of the changes. If you do not agree to the revised Terms, you must cancel your account before the effective date.

15. General

15.1 Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Pulsent regarding the Service and supersede all prior agreements and understandings.

15.2 Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.

15.3 Waiver

Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights.

15.4 Assignment

You may not assign or transfer your rights under these Terms without our prior written consent. We may assign our rights and obligations without restriction.

15.5 No Agency

Nothing in these Terms creates any agency, partnership, joint venture, or employment relationship between you and Pulsent.

16. Contact

For questions, concerns, or notices regarding these Terms, please contact us at:

Pulsent OÜ
Telliskivi tn 57, 10412 Tallinn, Estonia
sa@pulsent.io
pulsent.io